Tickeri and Bandsintown announce historic contextual commerce partnership
Latinos have always been a force to reckon with when it comes to attending events, because lets face it....we like to parteeey! However, one of the most frustrating things as a Latino music lover in the past has been the inability to easily find and buy tickets for the Latino events happening in my area.
This was one of the main reasons I started collaborating on this very site and would spend all day on the interwebs signing up for artist mailing lists to find out what was happening near us and then let all our lovely readers know all about it! In 2011, our partner Tickeri.com was born to fill that void and allow us to actually buy tickets for Latino events online via a safe, secure, easy to use site. Because let's face it, if you were a Latino music lover in the early 2000's, and you wanted tickets to a hot Latino event happening in a small independently owned music venue....you had to get very creative. I have gone to buy concert tickets for Latino events in grocery stores, CD shops (remember those?), directly from promoters who would meet me at coffee shops or outside of venues... you name it and I have done it because no price is too high when I know Enjambre is coming to a small venue like Tropicalia with a 150 person capacity and I need to be able to get in!
Local and emerging artists have also had to get creative to get the word out about their music and tours using Bandsintown, which is why I was so happy to read that my favorite ticketing website for Latino events, Tickeri.com, has partnered with Bandsintown to sell tickets to the same Latino events we know and love directly through the app! Tickeri joins Eventbrite and Ticketmaster in providing in-app ticket purchases within the popular Bandsintown platform.Yasss!
Of the company’s expanded partnership with Bandsintown, Tickeri CTO and Co-Founder Javier Gonzalez said, “Strategic partnerships with key brands like Bandsintown allow Latinos to finally feel represented in mainstream technologies within the US. While the Latino population and purchasing power is growing massively, technology and media have under-served the Latino community for years. It’s refreshing to see Latinos have a voice in the innovation of services and products that impact our community across the US.”
For Bandsintown, the integration allowed fans from the fastest growing genre on the platform to enjoy a more fluid experience. “This is an important ticketing integration for our community, in 2017 Latin music events saw the largest growth by genre on Bandsintown, and we’re excited to make this ticketing experience as seamless as possible for fans.” - Fabrice Sergent, Bandsintown Managing Partner.
The company believes that, while technology and user experiences have been improving in the non-Latino space for years, Latino users are often a second thought in most mainstream apps and services. This forces users to jump through unnecessary hoops and navigate multiple loosely connected platforms in order to discover, buy, listen, or watch their favorite content. This expanded partnership represents landmark collaboration in the interest of engaging the US Latino Market and aims to emphasize the importance of giving Latino users a clear, concise path to great online experiences.
Tickeri worked closely with Bandsintown to integrate Braintree Extend and help deliver secure, seamless payment experiences for Bandsintown and Tickeri. Bandsintown created additional in-app checkout flows for events listed on Tickeri, allowing quick and easy transactions without having to leave the Bandsintown mobile apps.
Can't wait to start getting more in the know of all the Latino bands coming to town and get my tickets with the touch of a button!
About Tickeri: Tickeri is the largest primary ticketing SaaS platform within the United States that focuses primarily on the Latino market. Tickeri was founded in 2011 and enables independently owned venues to sell tickets to events featuring the most popular Latino bands and artists. https://www.tickeri.com
About Bandsintown: We believe that live music brings people together through unique communal experiences and creates happiness and understanding in the world. Bandsintown is the most trusted source for concert discovery, helping emerging talent and artists of all kinds grow their careers - as the leading platform where artists and fans connect. With a reach of 130M Monthly Active fans globally, 40M registered concert goers and 450k touring artists registered to the platform, Bandsintown offers digital marketing solutions to engage with the most passionate music fans. (https://www.bandsintown.com)